URL
https://coco.rohto.com/
client
ROHTO Pharmaceutical Co.,Ltd.
publication date
category
Community Creation of Digital Site

Cocorohto Park | Rohto Pharmaceutical Co.

Rohto's community site for nurturing beauty and health together with users. The site creates a place for users and Rohto to interact through original articles useful for daily skin care and health, monitoring campaigns to be the first to use new products, and the dissemination of event information. In addition, users can register their receipts of Rohto products purchased on My Page (name confirmed) to accumulate points, which can be exchanged for products according to the points they have accumulated.

Summary

It plans to publish daily useful original articles, announce monitoring campaigns where new products can be used as soon as possible, and hold events. Renewed in August 2021 with the aim of activating the site as a fan community that interactively connects with users online and offline based on themes such as healthcare, eye care, skin care, pregnancy, gastrointestinal, and product development stories, and to increase user loyalty. The new website will be launched in August 2021.

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