- URL
- https://kodawarisakaba-fan.com/
- client
- Suntory Spirits Ltd.
- publication date
- category
- Community Creation of Digital Site
Project Summary
"Kodawarisakaba's Lemon Sour," which is a solid alcoholic drink with lemon, and "Kodawarisakaba's Taco High," a "plain sour with a taste" loved by bar patrons. The site was redesigned in February 2024 to create a community of people who love these "Kodawarisakaba" brands. The entire site is designed in the style of an izakaya (Japanese-style pub) to convey the worldview of "Kodawarisakaba".
Community members can post photos of their evening drinking scenes at home or at affiliated business establishments, engage in lively discussions about snacks, and post recipes for snacks that go well with "Kodawarisakabas". In addition, members-only campaigns are regularly held.
Izakaya waiter-like characters such as "Taisho," "Okami," and "Takou-san" appear on the site and play a role in communication by introducing information and following up on comments.