October 2013: Launched as "Smart Gourmet CLUB".
For its 5th anniversary in October 2018, the site name and logo were co-created with members, leading to a renewal as "Oishiine!!".
On April 1, 2025, it entered a new stage as a platform promoting the harmony of "delicious" and "good for the body." It prioritizes "deliciousness" that resonates emotionally—not just taste, but also a sense of security and connection—aiming to be a space for empathetic communication.
Moving forward, Umios positions 'Oishiine!!' as a health-focused owned media platform, contributing to the creation of health value.

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