Launched in October 2013 as "Smart Gastronomy Club".
On its 5th anniversary in October 2018, the site name and logo were co-created with members and relaunched as "Oishiine! with the members.
On April 1, 2025, the site will move to a new stage as a place that communicates both "delicious" and "good for the body. Oishiine!" will focus not only on taste, but also on "deliciousness" that is close to the heart, such as a sense of security and connection, and aims to be a place of communication that generates empathy.
In the future, Maruha Nichiro will position "Oishiine! as a health on-demand media and contribute to the creation of health value.

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