With Corona's live and stock community program "eLife Live+" to be launched; Shiseido, JAL, and Kagome to adopt it first from March
With over 1,300 domestic and international community strategy planning and management experience, including MUJI and Kagome eLifelaunches eLife Live+, With Corona's live and stock community program.
Shiseido, JAL, and Kagome to adopt the program in March and beyond
eLife Inc.(headquartered in Shibuya-ku, Tokyo; Seiichiro Fujiwara, CEO; hereinafter eLife), which designs and supports "experience value marketing" with the mission of building a feedback loop that creates a strong bond between consumers and companies, has launched eLife Live+ ( Live Plus), a live and stock community program that combines real life and online to practically support co-creation between consumers and companies in the with-corona era, a time of rapid lifestyle change. (headquartered in Shibuya-ku, Tokyo; Seiichiro Fujii, CEO; hereinafter " eLife") has launched "eLife Live+ ( Live Plus)," a live and stock community program that combines real and online activities to practically support co-creation between consumers and businesses in an era of rapid lifestyle change with Corona.
In addition, Japan Airlines Co., Ltd.'s travel community "trico", which eLifesupports in planning and operation, "Omekashi Kaigi Fan Community" within Shiseido Japan Co.,LTD.'s owned EC media "watashi plus", and KAGOME CO.,LTD.'s fan community "&KAGOME" in Corona since this spring. The interactive content program "eLife Live+" linked to the community has been adopted in advance as a method of creating a point of contact for co-creation with consumers in an environment that is undergoing major changes.
eLife Live+" Preceding Case Study
Japan Airlines Co., Ltd.
While it has been difficult to design contact points at real events due to the impact of Corona, and opportunities to post travel and JAL experiences have been declining, a series of roundtable discussions between JAL on-site employees and ambassadors linked to "trico" have been held. Community members and JAL employees conveyed messages of support to each other, and a meeting was held to exchange opinions on the theme of "Workcation" with the domestic tour "JAL PACK" planning staff, to deepen member communication and reflect on business through co-creation activities.
Shiseido Japan Co., Ltd
WITH THE INFLUENCE OF CORONA, SHISEIDO IMPLEMENTED AN INTERACTIVE ONLINE TREATMENT EXPERIENCE PROGRAM IN CONJUNCTION WITH THE "OMEDASHI MEETING FAN COMMUNITY" WITHIN THE ON-DEMAND EC MEDIA "WATASHI+" FOR THE PURPOSE OF CREATING NEW COMMUNICATION WITH CUSTOMERS. COMMUNITY MEMBERS CAN RECEIVE THE SHISEIDO TREATMENT PROGRAM WHILE RELAXING AT HOME, AND SHISEIDO REPRESENTATIVES WILL PROVIDE DETAILED CARE AND COMMUNICATION TO EACH PARTICIPANT. NOT ONLY EXISTING CUSTOMERS BUT ALSO NEW CUSTOMERS PARTICIPATED IN THE PROGRAM, CREATING NEW POINTS OF CONTACT. IN ADDITION, SEVERAL OTHER BRANDS ARE ALSO IMPLEMENTING ONLINE COMMUNICATION MEASURES.
KAGOME CO.,LTD.
SINCE IT WAS DIFFICULT TO CONDUCT VARIOUS REAL COMMUNICATION SUCH AS EVENTS THAT HAVE BEEN HELD IN PREVIOUS YEARS, WE HELD A FACTORY/FARM TOUR AND ITS CONTENTS USING PARTICIPATORY LIVE-STREAMING IN CONJUNCTION WITH "&KAGOME," AS WELL AS AN INTERACTIVE CULTIVATION CONSULTATION SESSION FOR TOMATO SEEDLINGS, WHICH HAS BEEN OF GROWING INTEREST DUE TO THE SELF-RESTRAINT IN JAPAN. BOTH LIVE-STREAMING EVENTS WERE CONTENT-BASED, AND IN ADDITION TO THE TRADITIONAL COMMUNICATION WITHIN THE COMMUNITY, THERE WERE MOVES TO ENCOURAGE ONGOING COMMUNICATION.
■Outline of eLife Live+, a live and stock community program
Rapid changes in consumer lifestyles and logistics have made it difficult to design traditional realistic marketing initiatives at events and in stores, which consumers used to be able to visit easily. Therefore, the "eLife Live+" community program leverages the knowledge of eLifeand its live distribution technology, etc., to provide a comprehensive marketing feedback loop design, community building and management, interactive content planning and audience attraction, event direction, distribution, and We will realize the platform utilization in a single integrated process.
eLife Live+" enables continuous communication by turning real events, which tend to be flow-type events, into assets for communities, owned media, and SNS content, thereby creating a direct connection with consumers, who play an important role in corporate marketing. We will continue to build a feedback loop.
■EXAMPLES OF B2C APPLICATIONS LINKED TO COMMUNITIES
Product experience / information sessions / off-site meetings with user participation (indoor and outdoor)
Various lessons such as cultivation classes, cooking classes, tooth brushing instruction, etc.
Live cooking demonstrations by manufacturers in stores
■EXAMPLES OF B2B APPLICATIONS LINKED TO THE COMMUNITY
Product briefing for distribution buyers
Shelf decoration advice
Guidance for healthcare professionals
Inquiries about the eLife Live+ community program
Email: info@elife.co.jp, Tel: 050-5538-1847 (main)
Attn: KOBAYASHI, LIN
About eLife Inc.
eLifeSince its inception, "K.K." has continued to realize interactive marketing that connects companies and their partner consumers from various perspectives, transcending industry boundaries, from consumer goods manufacturers to major retailers. We build and operate mechanisms that give back to corporate marketing activities, from the planning of overall strategies for PRM (Partner Relationship Management), which implements dialogue and collaboration between companies and their consumer partners, to operational support and platform development.
Representative: Seiichiro Fujiwara, CEO
URL: https://www.elife.co.jp
Establishment: September 1999
Capital ：400 million yen (including capital reserve)
Employees: 56 others, approx. 1,300 SOHO staff (as of May 2020)
Location: Japan Party Building 2F, 1-29-9 Sendagaya, Shibuya-ku, Tokyo
■Media Contact
eLifePublic Relations Office (Epoch Seed Corporation) Attn: Morishita, Nagase
TEL: 03-3407-5780 FAX: 03-6805-0437 E-mail: press@epochseed.jp