GDPR IMPACT AND DIGITAL MARKETING OUTLOOK REPORT RELEASED

eLife Inc., which supports interactive marketing through dialogue between customers and companies, has conducted an emergency survey on consumer awareness of data privacy in preparation for the May 25 implementation of the General Data Protection Regulation (GDPR), which protects personal information more strictly in the EU, triggered by the Facebook personal data misuse incident, in April and In May, we conducted an emergency survey on consumer awareness data privacy with which companies interact, and received responses from approximately 2,000 people.

Therefore, eLifeis pleased to announce that, based on the results of these surveys, we have compiled a set of recommendations for digital marketing activities for companies that handle consumer digital data in Japan.

(PDF containing the recommendations) can be downloaded here

Data Privacy Awareness Survey Overview

A] QUESTIONNAIRE ABOUT PERSONAL INFORMATION AND ADVERTISING ON THE INTERNET

Survey Period: April 27, 2018 - April 30, 2018
Survey area: nationwide
Number of valid respondents: 2,388
Survey medium: LA VIDA members Implementation format: web survey

[B] QUESTIONNAIRE ON EFFORTS TO HANDLE PERSONAL INFORMATION

Survey Period: May 14, 2018 - May 16, 2018
Survey area: Nationwide
Number of valid respondents: 1,087 *Following is a breakdown by gender and age group
Survey media: LA VIDA members Form of implementation: web survey
*Please refer to the linked report for survey questions and results (numerical tables, graphs, and free response excerpts).

Inquiry about this questionnaire

eLife Inc. Attn: Horikoshi
tel: 050-5538-1847 info@elife.co.jp