Why Japanese Companies Can Find a Way to Survive in Global Niches" has been added to the Marketing Column.

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Why Japanese companies can find a way to survive in Global Niches

WE HAVE COMPILED THE THOUGHTS OF OUR CEO, SEIICHIRO FUJIWARA, ON HOW JAPANESE COMPANIES CAN FIND A WAY FORWARD IN THE CURRENT DIFFICULT ECONOMIC CLIMATE. PLEASE TAKE A MOMENT TO READ IT.

■ eLifeMarketing Column Vol. 7
Why Japanese Companies Can Find a Way to Survive in Global Niches

■ Back numbers of marketing columns on eLife
Vol. 1 "Basic Concepts of eLife: What is CSA?"
Vol. 2 "Basic Concepts of eLife: What is PRM?
Vol. 3 " Five Examples of Community Activation - CSAin action
Vol. 4 " Toward the Coming Era of the Gig Econom y
Vol. 5 "Should We Approach Fans or Partners?
Vol. 6 " Where should limited management resources be invested?

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