2019 Chinese New Year Campaign for Chinese Visitors to Japan Featured in Nikkei Cross Trend
eLife-led inbound marketing initiatives
An inbound marketing initiative to promote purchases by spreading highly reliable word-of-mouth information to Chinese people before and during their visit to Japan through detailed target segmentation using China's latest AI technology and Weibo. In addition, many comments with images of purchased products were collected.Published in Nikkei Cross TrendThe first time the company was founded, it was in the process of being reorganized into a new company.