The "Nasu Factory Tour Event" was held at &KAGOME, a community created by everyone and Kagome.
The day included a tour of the tomato juice and vegetable juice production lines, a visit to the tomato greenhouse, a harvest experience in the fields of Kagome's contract farmers, and a tasting of Butei. Also, at lunch, Kagome employees, &KAGOME staff and participants toasted together with "Kagome Tomato Juice Premium" and enjoyed a special menu using Rinriko. At the end of the event, participants compared the familiar Kagome Tomato Juice and freshly squeezed "Kagome Tomato Juice Premium". Reflecting on the day's experience, the event was planned to contribute to the participants' loyalty by having them come up with a catch copy for "Kagome Tomato Juice Premium" together.

Summary

A co-creation event was planned and implemented with kagome fans to tour the kagome nasu plant and experience tomato harvesting. On the day of the event, various contents were planned to enable interaction with fans and a deeper understanding of kagome's initiatives and products. A co-creation marketing plan was also implemented in which participants tasted the new product "kagome tomato juice premium" and created a catch copy. The catch copy created on the day was actually deployed as pop on the product sales floor at a later date.