Sogo & Seibu Co., Ltd.
publication date
Digital Site Page Creation

Air Ikeasei|Sogo & Seibu

This is an online sales area that proposes products from the Seibu Ikebukuro flagship store from a new angle. The online sales area offers a new approach to the Seibu Ikebukuro department store products: "I found this" introduces "gems known only to those in the know" in the store; "The department store has changed" offers a new way to purchase products, such as made-to-order, which was not possible in the department store in the past; "How to find, how to choose, how to use" introduces products not by category but from a user-friendly perspective; and "Help someone, help someone" promotes sustainability and donations. The "How to find, how to use" section introduces products from a user-friendly perspective, while "Help someone" promotes sustainability and donations, and "Ikesei no Kinbun" conveys the current atmosphere and a message from the Seibu Ikebukuro flagship store. The store is creating a place to propose products from various perspectives while increasing touch points with customers.


The online shopping experience is intended to lead to new shopping experiences for customers, such as "discovery" of what customers really want, "inspiration" for unexpected uses, and unexpected "chance encounters" by editing with "the chance for customers to choose things" with Seibu Ikebukuro employees serving as presenters. The online sales floor. By categorizing products based on how customers "choose" and "search," and by utilizing the products and human resources of the Ikebukuro main store and the "Pay at home with app" scheme of the Club ON/Millennium app released in November 2021, the store provides opportunities to discover product value from a different angle than in stores.

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