"Owner's Voice," a content that asks owners who actually live in Mitsubishi Jisho Residence's condominiums or detached houses for sale about their episodes and particulars when considering the purchase, life after living there, and favorite points, etc., and introduces them with photos of their rooms to those who are considering purchasing. In addition, the eLife Community Suite CRM application was introduced to centralize all customer bases. The company has improved sales efficiency by enabling the distribution of 1-to-1 e-mails, such as targeted e-mails, to people who are considering purchasing a property, without focusing on individual properties.