ANA held a photo contest called "Fly me to Japan!" to attract followers to its Instagram and Twitter accounts, which were newly opened in July 2014 for overseas users. ANA held a photo contest called "Fly me to Japan!" to showcase the charms of Japan to foreign visitors to Japan using Instagram and Twitter, and the spreading ability of SNS was a success, contributing to the expansion of social fans.

Summary

In response to the issue of expanding recognition and increasing the number of fans, we opened new Instagram and Twitter accounts not only in Japan but also for overseas users. However, since spontaneous spread of posts through these accounts alone would not lead to increased recognition, we prepared limited gifts in the form of a photo contest and implemented a mechanism to make the posts more exciting. As a result, the "Likes! This not only increased the number of social fans, but also helped to increase the number of foreign visitors to Japan, who were able to share the charms of Japan and to increase the number of tourists and business visitors to Japan using ALL NIPPON AIRWAYS CO., LTD.'s airplanes.