Sogo & Seibu's fan community "Mania-ku" was featured in Nikkei Cross Trend
Mania-ku" featured in Nikkei Cross Trend series "Ideal Type of Fan Community Site
eLifeSogo & Seibu's fan community "Mania-ku" supported by Nikkei Cross Trend, Inc. was featured in the series "Ideal Type of Fan Community Site" in Nikkei Cross Trend. The article is an interesting look at the ideal community, and it unravels the corporate stance of building trust with fans based on the three keywords of "security," "genuine feelings," and "co-creation. Please take a look.
■ Article
Nikkei Cross Trend , "Sogo & Seibu Also Launches Social mediaMore Reasons for Fan Community Sites" ( October 27, 2021)