LA ViDA, a word-of-mouth communication platform, is now available in Thailand for Japanese companies. LA ViDA" is a real word-of-mouth platform developed by eLife, utilizing the know-how gained from "Buzz Life," a product monitoring site operated by in Japan with over 550,000 registered users.buzzLife （LA ViDA is a real word-of-mouth platform developed based on the know-how cultivated through "Buzz Life," a product monitoring site operated by in Japan with more than 550,000 registered users. LA ViDA Thailand" consists of two types of word-of-mouth campaigns: " buzzLife," an offline campaign, and "LAZADA buzz," which focuses on word-of-mouth campaigns on "LAZADA," the largest e-commerce site in Southeast Asia. eLifeThe platform buzzLeaderis characterized by its population of quality members who are willing to engage in word-of-mouth recommendation activities without compensation, and who have high word-of-mouth ability in Thailand, collected through the unique know-how of the company. The platform supports the sales promotion of Japanese companies' products in Thailand, where Japanese companies are expanding their business activities.

Summary

In Thailand, it is said that 80% of consumers trust word-of-mouth communication as the most reliable source of information, and there are some similarities between Thai and Japanese consumers, such as the high rate of Facebook usage, etc. Therefore, eLifedecided to develop a service in Thailand to utilize the interactive marketing support know-how through "PRM-Method" that it has cultivated in Japan. The company has developed a service in Thailand.
In a demonstration experiment conducted with a major Japanese hygiene product manufacturer prior to the official launch of "LA ViDA Thailand," more than 90% of buzzLeadercustomers who actually tried the products expressed an intention to purchase the products, and the VOC (word-of-mouth) acquisition rate was more than 50%. Furthermore, based on the primary word-of-mouth of buzzLeaderwho actually tried the product, it was confirmed that the word-of-mouth spread to three times as many people.